History Sarotti

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share of sarotti ag, issued 23. august 1924


in 1868 hugo hoffmann opened company produce sweets. location of shop in mohrenstraße 10 in berlin. industrial chocolate production took place on mehringdamm no. 57 (then belle-alliance-str. 81) since 1881, extended mehringdamm no. 55 in 1903 (then belle-alliance-str. 82) , mehringdamm no. 53 in 1906 (then belle-alliance-str. 83). in 1913 factory moved new building on teilestraße 13–15 in tempelhof, part of berlin.


the sarotti-moor (mohr) created in 1918 50 year anniversary of company. in 1929 nestlé became majority stockholder in company. traditional german brand known in home market. in 1998 nestlé sold sarotti stollwerck chocolates, became part of belgian sweet products/baronie in 2011. in attempt stave off accusations of racism, tray-carrying blackamoor had been changed mage of golden skin colour in 2004.







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