G-funk and Death Row Records Gangsta rap
in 1992, former n.w.a member dr. dre released chronic, massive seller (eventually going triple platinum) showed explicit gangsta rap hold mass commercial appeal more pop-oriented rappers such mc hammer, fresh prince, , tone lōc. album established dominance of west coast gangsta rap , dre s new post-n.w.a label, death row records (owned dr. dre along marion suge knight), dre s album showcased stable of promising new death row rappers. album began subgenre of g-funk, slow, drawled form of hip hop dominated rap charts time.
extensively sampling p-funk bands, parliament , funkadelic, g-funk multi-layered, yet simple , easy dance to. simple message of lyrics, life s problems overcome guns, alcohol, , marijuana, endeared teenage audience. single nuthin g thang became crossover hit, humorous, house party-influenced video becoming mtv staple despite network s historic orientation towards rock music.
another success ice cube s predator album, released @ same time chronic in 1992. sold on 5 million copies , #1 in charts, propelled hit single day , despite fact ice cube not death row artist. 1 of genre s biggest crossover stars dre s protégé snoop doggy dogg (doggystyle), exuberant, party-oriented themes made songs such gin , juice club anthems , top hits nationwide. in 1996, 2pac signed death row , released multi-platinum double album eyez on me. not long afterward, shocking murder brought gangsta rap national headlines , propelled posthumous don killuminati: 7 day theory album (released under alias makaveli ) (which eerily featured image of 2pac being crucified on front cover) top of charts. warren g g-funk musician along deceased nate dogg. other successful g-funk influenced artists included spice 1, mc eiht , mc ren, of them reaching decent positions on billboard 100, in spite of not being associated death row.
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